u.can cook with James Martin

January 9, 2011 § Leave a comment

PR agency Grayling have teamed up with Celebrity chef James Martin and Canned Food UK to create and promote the first APP to promote cooking with Tinned foods.

The app will have recipes with tinned food as a meal or snack. The app is also said to highlight the tinned food as a source of both nutrition and convenience.

Steve Thomas, chairman of Canned Food UK, on the PR Week report said: ‘How people access information has changed significantly, and we want to make it as easy as possible for consumers to learn about the benefits of canned food. The audience we communicate with now are using digital and social media more frequently – from silver surfers to parent bloggers. As a result, we have always tried to use digital content such as webcasts, podcasts, webchats and downloadable information to engage with consumers through channels including YouTube and our website. The iPhone app is another effective way to do this.’

The app is free so all for all you iPhoners, wiz in the kitchen or not, try it out!

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